Mass Marketing

Many times we as marketers are addicted to the quick and easy conquest. We really like the word “mass marketing” when in fact marketing is a very personal activity. There has to be some prescription for that obsession. This is even true for small business owners.

Approaching your customers in the best light is important because it can fulfill all of your marketing needs. In my blog, "Courting the Customer", you can read about building relationships with your customers that will increase sales and reduce turnover in your company. I suggest you take a minute and read it.

If you want to build a successful ad campaign then get rid of the “three calls” practice. Three calls and it should be a sale. This is a rule of thumb in most offices. However, this is not always how it works out. Those customers who you have to call twenty times are usually the best customer because you have earned their trust and their attention. Let’s look at the tools we have available to help us do personal marketing- Twitter, Facebook, Blogger, SlideShare, e-newsletters and many more. Engage, excite, and ignite your brand. You can start by using the twitter tools. Measure your sales by loyalty, not by analytics. Give your customers something they can use.

I will be creating a blog on how to leverage your e-newsletter tomorrow.