Today, I read an article that had some truths and some…well, let’s just say misleading truths. The article discussed how to ignore the basic social media guidelines and still be successful. Many marketing experts say social media has changed everything, but the fact is it hasn’t changed that much. Real marketing still works, but now it works a little better. Back in 2001 the market was so saturated with advertising firms and marketing gurus people felt like you had to be a genius to market yourself. As times have changed, now most social media experts are selling the same line.
The fact is you can create your own road map. Think about who your customers are and where they are. Are they on Facebook? Maybe Twitter, or maybe they are just not into to social media? Some things social media has changed, like the way we communicate and sell to people. The same old song and dance is not working anymore because people don’t know what to believe or what to listen to. You have to make your information shareable. Sure your website can be fun but what you have to ask yourself is this: “Is what I am putting out here worth sharing or am I sharing too much? It’s so easy to share too much like when you are on twitter, your phone updates your location so it looks like you have checked in at a rest stop because the rest stop has WIFI… did the world need to know that?
Think about what is sharable and what is not. Make your information viral, be different, innovate and have fun. After all, social media is fun or at least it should be. If you really enjoy your work and you want to share in that enjoyment with your customers, then take time to understand what you are sharing and where they are.